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Schulhaus Tirol visual identity

Contributed by Fanny Hamelin on Jul 7th, 2022. Artwork published in
circa October 2021
.
Schulhaus Tirol visual identity 1
Source: www.studiofurore.at Kurt Bauer. License: All Rights Reserved.

A custom drawn logo [apparently based on ToY, see comments] is paired with Office Times Mono and Selva Script for the identity of restaurant Schulhaus Tirol. Office Times Mono’s proportional sibling, Office Times, is used for most information. Words from The Brand Identity:

Located in Austria’s picturesque Ziller Valley, Schulhaus Tirol is a restaurant renowned for its creative interpretation of Tyrolean cuisine. Run by the Geisler family, the restaurant boasts authenticity and a dedication to high standards that not only stands out from noise but speaks to today’s sophisticated tourist. With this in mind, Graz-based Studio Furore provided an identity system in line with the creative and unconventional spirit of the restaurant; uniting heritage and modernity to showcase Schulhaus Tirol as anything but ordinary. […]

The restaurant’s motto ‘Traditionally Good. Surprisingly Different,’ acts as the touchstone of the design across the board. Reflecting this ethos in the choice of typefaces, the studio opted for BouldevardLAB’s Office Times Sharp Regular and Colophon Foundry’s Selva Script Light. Explaining the decision, Pierer tells us that they matched perfectly to the motto as they ‘harmoniously combine heritage with boldness.’

As the name Schulhaus translates to ‘school’ in English, Pierer notes that the typefaces also draw inspiration from school scripts, in order to ‘give the viewer a sense of trust in tradition yet not bogged down by it.’ […]

Schulhaus Tirol visual identity 2
Source: www.studiofurore.at Kurt Bauer. License: All Rights Reserved.
Schulhaus Tirol visual identity 3
Source: www.studiofurore.at Kurt Bauer. License: All Rights Reserved.
Schulhaus Tirol visual identity 4
Source: www.studiofurore.at Kurt Bauer. License: All Rights Reserved.
Schulhaus Tirol visual identity 5
Source: www.studiofurore.at Kurt Bauer. License: All Rights Reserved.
Schulhaus Tirol visual identity 6
Source: www.studiofurore.at Kurt Bauer. License: All Rights Reserved.
Schulhaus Tirol visual identity 7
Source: www.studiofurore.at Kurt Bauer. License: All Rights Reserved.

2 Comments on “Schulhaus Tirol visual identity”

  1. The custom wordmark is based on Toy by Out of the Dark, init?

  2. Agreed, and added. Thanks, Jérémy!

    The image below shows a comparison of Toy (top) with the wordmark (bottom). Studio Furore shortened some serifs/strokes to open up the shapes, gave the a a base serif, made the i dot smaller, and did away with Toy’s characteristic diagonal serifs on T.

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