“Don’t Be Human Spam” poster

This poster design of mine is inspired by a chapter in the book Show Your Work by Austin Kleon called “Don’t Turn Into Human Spam.” Here’s the premise explained in the words of Kleon:

Sharing is an act of generosity. You’re putting something out there because you think it might be helpful or useful to other people. You’re not just sharing it because it furthers your own agenda or it self promotes.

Think spammers online: People who send irrelevant or unsolicited messages for advertising etc. Otherwise known as people who are only interested in themselves and expect the world to give them everything when the world owes them nothing. Don’t be this person!

ITC Souvenir is the brand typeface for Spam.