“Everything’s Out of Whack” Clearasil ad
A Clearasil advertisement from the 90s, with the copy set in all caps on a spiral:
Everything’s out of whack, completely off kilter. Evil blackhead armies erupt without warning, take me as hostage, then laugh even harder and multiply. Well die, you zombie zit invaders, die, because I have a secret weapon which is mightier than you which cleans way down deep with more killer stuff than the number one pad to blast you into the next galaxy and which is fact is this wicked little pad from Clearasil®.
The main typeface used here is FF Dolores, the first published typeface design by Tobias Frere-Jones. It can be seen in at least two of its five weights. A couple of different fonts are used to highlight certain words: “blast” and “die” are set in Joe Perry, Mike Allard’s compressed digitization of Quaint Roman. “More killer stuff” is in Kurt Russell, another 1990s shareware font by Allard’s DeNada Industries. “Hostage” uses Filmotype Accent, “mightier” is in Goudy Heavyface, “galaxy” in Helvetica Inserat, and “wicked” in Schwarz. Last but not least, “Clearasil” is set in Antique Olive.
