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Helen, Georgia website

Contributed by Matthew L. Aron on Jul 12th, 2022. Artwork published in
circa March 2022
.
Helen, Georgia website 1
Source: helenga.org License: All Rights Reserved.

Grab your dirndl and apron, your lederhosen and suspenders, or maybe just a swimsuit and sunscreen, and head to Helen, Georgia, where it’s ersatz Oktoberfest all year.

Or, if the timber-town-turned-tourist-trap in North Georgia is not in your travel plans, do yourself a favor and check out its visitor bureau website.

Just van Rossum’s FF Brokenscript does the heavy lifting to make this feel Bavarian-isch and its Fraktur-inspired stroke ends and angled forms are echoed in the heraldic zigzags that separate page sections. Meanwhile David Jonathan Ross’s Trilby is a kind of secret weapon—all-caps when it’s the secondary display face and mixed case for navigation and smaller headlines—pulling things together and making it all feel fun, crafty, and a bit rustic.

Bonus points for pairing two underused typefaces and making something wonderful and unexpected.

Helen, Georgia website 2
Source: helenga.org License: All Rights Reserved.
Helen, Georgia website 3
Source: helenga.org License: All Rights Reserved.
Helen, Georgia website 4
Source: helenga.org License: All Rights Reserved.
Helen, Georgia website 5
Source: helenga.org License: All Rights Reserved.

Typefaces

  • FF Brokenscript
  • Trilby
  • Open Sans
  • Roboto Slab

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