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Kaffein

Contributed by VJ-Type on Aug 6th, 2022. Artwork published in
April 2022
.
Kaffein 1
Source: www.instagram.com Darling Visual. License: All Rights Reserved.

Kaffein is a coffee brand specialized in small batch roasted coffee beans from Indonesia. Branding and identity by Darling Visual Communications in Singapore.

From their case study:

We felt that the relationship between art and coffee could be built upon as a distinct difference at the heart of the brand. From this notion, we developed the brand idea ‘The Art of Coffee’. To strengthen this positioning we created a visual identity based on a gallery concept. Each Kaffein product features a specially commissioned original artwork, displayed like installations, in a ‘white cube’ setting. Bold display fonts become gallery captions bringing the brand identity to life.

The Kaffein logo is set in Sud, paired with Graphik and an unidentified Japanese font for text [it’s Kozuka Gothic, see comments].

Kaffein 2
Source: www.instagram.com License: All Rights Reserved.
Kaffein 3
Source: www.instagram.com License: All Rights Reserved.
Kaffein 4
Source: www.instagram.com License: All Rights Reserved.
Kaffein 5
Source: www.instagram.com License: All Rights Reserved.
Kaffein 6
Source: www.instagram.com License: All Rights Reserved.
Kaffein 7
Source: www.instagram.com License: All Rights Reserved.
Kaffein 8
Source: www.instagram.com License: All Rights Reserved.
Kaffein 9
Source: www.instagram.com License: All Rights Reserved.
Kaffein 10
Source: www.instagram.com License: All Rights Reserved.
Kaffein 11
Source: www.instagram.com License: All Rights Reserved.
Kaffein 12
Source: www.instagram.com License: All Rights Reserved.

Typefaces

  • Sud
  • Graphik
  • Kozuka Gothic

Formats

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Designers/Agencies

Artwork location

2 Comments on “Kaffein”

  1. Thank you very much, Akira!

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