We felt that the relationship between art and coffee could be built upon as a distinct difference at the heart of the brand. From this notion, we developed the brand idea ‘The Art of Coffee’. To strengthen this positioning we created a visual identity based on a gallery concept. Each Kaffein product features a specially commissioned original artwork, displayed like installations, in a ‘white cube’ setting. Bold display fonts become gallery captions bringing the brand identity to life.
The Kaffein logo is set in Sud, paired with Graphik and an unidentified Japanese font for text [it’s Kozuka Gothic, see comments].