Kiaf, the Korea International Art Fair,celebrated its 20th anniversary in 2021 with a new identity designed by Seoul-based Studio fnt. From the studio’s case study:
We tried to capture the reputation of Kiaf that has been established as Korea’s representative contemporary art platform, while incorporating its future direction of portraying a younger, and more flexible look and feel.
The event’s branding and editorial design leans heavily on geometric patterns, along with the typeface MD Nichrome (used mostly in all-caps).
The Kiaf logo is a modified version of the same typeface, with the K and f significantly altered. Throughout the identity, the circular uppercase letter O is used in place of the oval digit 0.