Struggling to communicate the climate-fighting technology behind their cleaning products, CleanO2 needed a ground-up rebrand to more effectively tell their story. We utilized a radically straightforward strategy, centering the brand around the company’s innovative products: soap made with carbon captured by CleanO2.
The typographic focal point of the brand is Bagossby Displaay Type Foundry, which arguably has the nicest looking question mark of all time. (The CleanO2 brand was developed while Bagoss was still in beta, so some details may differ from the final retail release). Bagoss had the perfect amount of friendliness imparted by its subtle stroke contrast and angular terminals. Body and supportive text is set in GT America, with Tungsten making a tiny cameo for the product weight.