An independent archive of typography.
Topics
Formats
Typefaces

Sea World bags

Contributed by Florian Hardwig on Aug 8th, 2022. Artwork published in .
Sea World bags 1
Source: www.flickr.com Uploaded to Flickr by  Calsidyrose. License: All Rights Reserved.

Before Sea World became SeaWorld and introduced a logo set in Charlotte around 1996, it had been using a logo featuring swashy roman letters (inspired by Benguiat Caslon?) since around 1981. And before that, in the 1970s, the name was commonly shown in caps from Optima Bold.

In 1978, though, a different, lesser known typeface was chosen for plastic and paper bags by the chain of amusement parks. It’s Vero Square, issued by the Visual Graphic Corporation in Tamarac, Florida in 1973. “Sea World” is here shown in all lowercase letters, set on an angle. As far as I can tell, this was not a new logo version, but just a one-off application.

The Vero series spans eight styles in total, see also Vero and Vero Antiqua. Vero Square is distinguished from the other family members by its squircle shapes. I haven’t found a design credit for it yet.

Sea World bags 2
Source: www.ebay.com fun_mail. License: All Rights Reserved.
Sea World bags 3
Source: www.ebay.com fun_mail. License: All Rights Reserved.

Typefaces

  • Vero Square

Formats

Topics

Designers/Agencies

Artwork location

Post a comment