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Reuters Backpulver paper bag

Photo(s) by altpapiersammler. Imported from Flickr on Aug 7, 2022. Artwork published in
circa 1938
.
Reuters Backpulver paper bag
Source: www.flickr.com Uploaded to Flickr by altpapiersammler and tagged with “allegro” and “belweantiqua”. License: All Rights Reserved.

Bag of baking powder, “sufficient for 500 g of flour, to be stored dry and in an airtight container”. The use of Allegro (Ludwig & Mayer, 1936) suggests a date in the late 1930s or 1940s. Note the use of ligatures for ch/ck in both Allegro and the smaller text set in Belwe-Antiqua (Schelter & Giesecke, 1910).

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  • Allegro
  • Belwe-Antiqua

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