Perro Negro is a space that worships reggaeton music and long nights of intense “perreo” (referred to the way reggaeton music is danced to). It is one of the most recognized nightclubs in Medellín, Colombia. A must for people visiting the city.
Penitente BT was originally conceived as a serif typeface. However, during the redesign process, the need for a sans serif version arose and Penitente Sans BT Variable was born, a typeface that allows movement through distortion and tilt, making the deliverable for the team’s designers very practical and easy to use. In addition to that, Penitente Sans reflects the energy, expressiveness and musical stridency of a night at Perro Negro.
For the brand identity designed by Invade, the font variables were named Dale, DaleSuave, DaleDuro.