Curated by Stéphanie Chendjou, Ndaane is a platform for emerging African fashion talents to get discovered and tell their stories, passion, and challenges through thoughtful curation. We worked with Ndaane to refine their brand positioning and redesign its brand identity.
Stéphanie came to The Blackpepper Studio (TBP) because Ndaane didn’t have a clear and distinctive visual identity. She wanted the brand to be quickly identified in the crowd. We designed Ndaane’s brand identity with this in mind.
The typefaces were paired to establish an editorial feel while maintaining a radical contrast in the communication. As a platform for emerging talents, we wanted to create a recognisable display where talent’s names stand out in headlines or a body of text. To achieve this, we introducedSyne by Bonjour Monde and Lucas Descroix in the Bold weight to highlight talents’ names and words of interest whileBoogy Brut Poster White by Julien Priez (Bureau Brut) with its true contemporary style creates the perfect visual interest and contrast. Body copy is set in Work Sans by Wei Huang.