La Rústica is a pizza restaurant in Nayarit, Mexico, with locations in Punta Mita and Sayulita. Its fun, beachy identity was designed by Futura, featuring a typographic palette that is a blend of soft and pointy. Tropilineis used for the wordmark and the weathered logomark, while Roslindale Display Condensed is the primary font for headlines. The small sans serif used in all caps on the menu appears to be Atlas Grotesk.
The graphic proposal was inspired by old travel postcards with a tropical, beachy feel. A serif typeface inspired by 18th century stylistic trends was used for the logo, and although each branch is designed with slight variations in typography, they maintain the same stylistic values. The icon, featuring an “R”, simulates the aesthetic treatment of prints and engravings, with the intention of giving a handmade and handcrafted property. As well as a series of food illustrations that function as visual aids within the brand. The colour palette is inspired by the colours of an idyllic seascape, from morning to sunset.