The “Long Term” limited-edition T-shirt was available as a single-color front print on white. The words are set in Lobbby24’s BBBouquet Bold, or Brischke, and open-source font. 100% of the campaign’s proceeds went to WWF.
The phrase “Long Term” refers to human relationships, business models and their design, as well as ecological sustainability. In each case, “Long Term” constitutes a combined symbol, suggesting the need for sustainability, longevity of life and improvement of living conditions, in the present and future, to safely maintain the continuity of our species, our natural habitat and the conditions necessary for a harmonious and balanced life.
Let’s all take responsibility for a more balanced future and adopt the best practices for maintaining biodiversity, self-sufficiency of ecosystems, and looking after the environment.