An independent archive of typography.
Topics
Formats
Typefaces

The New Black West by Gabriela Hasbun

Contributed by Nikolas Wrobel on Sep 8th, 2022. Artwork published in
May 2022
.
The New Black West by Gabriela Hasbun 1
Chronicle Books. License: All Rights Reserved.

The New Black West is a fine art photography book, celebrating the modern Black cowboys of the Bill Pickett Invitational Rodeo and the community that comes together to witness their achievements year after year.

A powerful symbol of self-reliance, strength, and determination, the Black cowboy is a figure commonly overlooked in the histories of the American West. Held annually in cities across the United States, the rodeo honors the historic accomplishments of Black cowboys and fosters a vibrant community dedicated to continuing that legacy.

Bay Area photographer Gabriela Hasbun has spent more than a decade photographing this beloved event. Designer Allison Weiner from publisher Chronicle Books about her choice of typefaces:

…It was important that the title font be unexpected for a book about the rodeo. We wanted to make it clear from the cover that it was a fine art photography book, not a cultural history, and the modern sophistication of Cosi Azure helped achieve that… The other typefaces used were Conglomerate and Prensa.

The New Black West by Gabriela Hasbun 2
Gabriela Hasbun. License: All Rights Reserved.
The New Black West by Gabriela Hasbun 3
Gabriela Hasbun. License: All Rights Reserved.
The New Black West by Gabriela Hasbun 4
Source: www.instagram.com License: All Rights Reserved.
The New Black West by Gabriela Hasbun 5
Source: www.instagram.com License: All Rights Reserved.

Typefaces

  • Cosi Azure
  • Prensa
  • Conglomerate

Formats

Topics

Designers/Agencies

Artwork location

Post a comment