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Mansur Gavriel

Contributed by Abyme on Aug 30th, 2022. Artwork published in .
Mansur Gavriel 1
Source: aniaetlucie.com Mansur Gavriel/Ania et Lucie. License: All Rights Reserved.

Ania et Lucie have rebranded Mansur Gavriel (founded 2013), using English Egyptian (Abyme, 2017) for the logotype:

Mansur Gavriel is a luxury accessories brand creating modern pieces that are the embodiment of high-quality materials and artisanal practices. The new identity is an evolution of the colourful, artistic and nature-rich brand, fuelled by a primary colour palette, expressive painterly touches and a dynamic graphic system able to evolve and adapt for different applications. The reworked logo and new MG monogram were created as a series of iterations to work across the brand’s many touch points – product, digital, social, and print campaigns. We commissioned Canadian artist Allison Katz to create a hand-drawn secondary logo, as well as an ornate orange tree crest, a special symbol for the brand since its inception. The ambition for the project was to establish a bold new direction for Mansur Gavriel, transitioning from its previous ‘millennial pink’ identity and more toward the artistic and elevated vision of its founders.

See more on the designers’ website.

Mansur Gavriel 2
Source: aniaetlucie.com Mansur Gavriel/Ania et Lucie. License: All Rights Reserved.
Mansur Gavriel 3
Source: aniaetlucie.com Mansur Gavriel/Ania et Lucie. License: All Rights Reserved.
Mansur Gavriel 4
Source: aniaetlucie.com Mansur Gavriel/Ania et Lucie. License: All Rights Reserved.
Mansur Gavriel 5
Source: aniaetlucie.com Mansur Gavriel/Ania et Lucie. License: All Rights Reserved.
Mansur Gavriel 6
Source: aniaetlucie.com Mansur Gavriel/Ania et Lucie. License: All Rights Reserved.
Mansur Gavriel 7
Source: aniaetlucie.com Mansur Gavriel/Ania et Lucie. License: All Rights Reserved.
Mansur Gavriel 8
Source: aniaetlucie.com Mansur Gavriel/Ania et Lucie. License: All Rights Reserved.

Typefaces

  • English Egyptian
  • Basis Grotesque
  • Century Schoolbook

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