At the heart of the campaign is Degular Display Regular by OH no Type Co., often framed by a leaf and electric plug element that serves as a mark for the campaign. The campaign is also localized into Spanish to reach more of conEd’s New York and New Jersey customer base.
The use of Degular allows the campaign to stick out from the rest of conEd’s branding; making the campaign instantly recognizable, even without the enclosing leaf and plug element. The lighter, sharper forms of Degular stand purposefully in contrast to the heavy and blocky forms of Futura Maxi Bold, conEd’s typical brand font, but it also rhymes well with the Helvetica found in the conEd logo.
Finally, a grotesk that could be Söhne or similar is used as a secondary font for smaller text on some ads.