The book Meu mercadinho: teatro & comunidadepresents the artistic-cultural experience of Grupo Atrás do Pano with the community of Santo Antônio do Mercadinho: “To arrive in a village like Santo Antônio do Mercadinho was a chance to perceive, in a single place, the concreteness of a longed-for dream: having art as a tool to enable the transformation of people and communities”.
The editorial project, commisioned and published by theater group Atrás do Pan, navigates throughout the text and the photographs using cropping, pasting and image coloring resources. The objective is to create a graphic-poetic visuality that gently and enthusiastically honors a community rich in unique characters, life stories and symbolic elements. For the cover and chapter openings, Futura Passatain large proportions was used for its resemblance to the vernacular typography. Mixing the two widths brings a playfulness and a unique human quality for the book. It is paired with Arnhem for the main text. This typeface can be classified as a very functional design suitable for setting long text and works really well with Futura Passata. For the printing, a combination of three spot colors was used.