LDS Church Logo, 1974–1995
3 Comments on “LDS Church Logo, 1974–1995”
It was difficult to design a logo for an organization with a name the length of the Church name (contributing no doubt, to the popular use of “Mormon” as a substitue). We considered symbolic options, but couldn’t come up with anything appropriate. We even engaged Hermann Zapf to consult with us, but he just recommended his Optima.
In the end, Baker Signet seemed right. Besides the “J”, I think we also tweaked the double “T’s” and maybe the “L-A” combination. The letterspacing seems a little tight now, at least for an all caps roman, but that was more the fashion at the time.
I made further comments about this at the Nine Moons site.
I’m pretty sure the font used in the LDS logo is “Deseret” which was made by Jonathan Hoefler and Adrian Pulfer.
Bryn — yep, that’s what Stephen wrote. see the last paragraph. ;-)