The choice of a white title on a black background with a classic typography is a judicious choice considering the very detailed background image. This title band creates a contrast with the background image and gives it a strong impact despite its simple layout and design.
This album is very well known in rap for its musicality but also for its creative direction. It’s part of the rap covers directed by Virgil Abloh in the 2010s (here together with RCA’s Erwin Gorostiza). Other cover designs of his from this period include Kanye West’s My Beautiful Dark Twisted Fantasy and Lil Wayne’s I Am Not A Human Being II. Abloh’s presence on the album is not surprising given the expectation of this first solo album and its importance in the American rap scene, and subsequently its international impact. Joe Perez frequently collaborated on the projects by Virgil Abloh, and is here credited with art direction and design.