Pościelowa Królowa (“Bedding Queen”) is a brand of modern, soft, carefully sewn bedding which is produced in Poland. The offer includes sets of duvet covers, pillowcases and sheets. The client initially wanted a label design only, however, after a short conversation, we decided to start from scratch – designing the branding.
I started my work by finding a suitable name that would reflect the feelings associated with sleeping in good, soft bedding and would relate directly to the largest target audience – women. It was a good kick off to begin the fairy tale narrative with Heneczek typeface (designed by Damian Langosz from Threedotstype). The signet itself took the form of an unusual crown – with bed linen proportions.
My scope (apart from naming and logo) was also to create a simple landing page as well as labels for bed sheets and sheets. In order to facilitate sorting and shipping from the warehouse, the different sizes of sets can be identified by the color of the pattern. In addition, the spine of the label details the content and its dimensions, both in the vertical and horizontal position.