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The Hermitage Hotel

Contributed by Sean O'Connor on Oct 6th, 2022. Artwork published in .
The Hermitage Hotel 1
Mucca. License: All Rights Reserved.

Opened in 1910, Nashville’s first “million-dollar” hotel has undergone a brand overhaul with today’s traveler in mind. Its opulent rooms famously hosted campaigners for (and against) women’s right to vote, with the yellow-rose-wearing Suffrage supporters winning by a hair.

In honor of this pivotal event, Mucca’s rebrand leans into a bold signature yellow, paired with custom typeface, Suffragette, inspired by the hotel’s Beaux Arts interiors. A contemporary tone of voice redefines this heritage brand for a new era of modern Southern hospitality.

The Hermitage Hotel 2
Mucca. License: All Rights Reserved.
The Hermitage Hotel 3
Mucca. License: All Rights Reserved.
The Hermitage Hotel 4
Mucca. License: All Rights Reserved.
The Hermitage Hotel 5
Mucca. License: All Rights Reserved.
The Hermitage Hotel 6
Mucca. License: All Rights Reserved.
The Hermitage Hotel 7
Mucca. License: All Rights Reserved.
The Hermitage Hotel 8
Mucca. License: All Rights Reserved.
The Hermitage Hotel 9
Mucca. License: All Rights Reserved.
The Hermitage Hotel 10
Mucca. License: All Rights Reserved.
The Hermitage Hotel 11
Mucca. License: All Rights Reserved.
The Hermitage Hotel 12
Mucca. License: All Rights Reserved.
The Hermitage Hotel 13
Mucca. License: All Rights Reserved.
The Hermitage Hotel 14
Mucca. License: All Rights Reserved.
The Hermitage Hotel 15
Mucca. License: All Rights Reserved.

Typefaces

  • Suffragette
  • Dunbar

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