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Refectory

Contributed by Laure-Anaïs Michelot on Oct 10th, 2022. Artwork published in
May 2022
.
Refectory 1
Source: bureaubarbara.com License: All Rights Reserved.

Dejbox, a major player in office food delivery, is now Refectory. This new name is the result of a new positioning for the brand, which is now positioned as an online food market. The naming was carried out in collaboration with Nomen, a Parisian naming agency. Bureau Barbara then took charge of the entire brand image: branding, editorial tone, packaging, outfits, iconography, motion design, video production, and so many other subjects.

The main typefaces are Neue Machina and OCR-B. In certain cases, the two are supported by additional typefaces – an example is shown in the last image, where Gig makes an appearance on the T-shirts.

See more images and videos on the Bureau Barbara portfolio website.

Refectory 2
Source: bureaubarbara.com License: All Rights Reserved.
Refectory 3
Source: bureaubarbara.com License: All Rights Reserved.
Refectory 4
Source: bureaubarbara.com License: All Rights Reserved.
Refectory 5
Source: bureaubarbara.com License: All Rights Reserved.
Refectory 6
Source: bureaubarbara.com License: All Rights Reserved.

Typefaces

  • Neue Machina
  • OCR-B
  • Gig

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