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Clam-O-Naise

Contributed by Sarah Gardner on Oct 24th, 2022. Artwork published in
October 2022
.
Clam-O-Naise 1
Source: www.clams.lol Clam-O-Naise®. License: All Rights Reserved.

Cards Against Humanity launched a new product named Clam-O-Naise:

Cards Against Humanity is delighted to announce Clam-O-Naise®, the world’s only tangy, garlicky mayonnaise made with real clams! Featuring Cards Against Humanity’s all-new Clam Pack and a free mystery prize submerged deep inside the mayonnaise, Clam-O-Naise is unlike anything you’ve experienced before.

We worked with a team of professional chefs and food scientists to get the taste just right, and we actually hid a unique prize and a pack of 30 all-new Cards Against Humanity cards inside every jar. Customers can win real pearls, Clam-O-Naise merch, clam-themed vacations, or even a one-of-a-kind Toyota Clamry—and much more.

To expand the world of Clam-O-Naise®, they produced a 19-product line of Clam-O-Merch. Bumper stickers, tees, luxurious Clamjamas—there’s something for everyone!

The brand identity was inspired by the retro designs of late-60s and early-70s food packaging. It utilizes the typeface Blimey as a display font and Antipol as its secondary. Sprinkled throughout the site and merch, you’ll find Genty and Cheee, alongside other fonts. Everything was designed in-house by the Cards Against Humanity design team.

Clam-O-Naise 2
Source: www.clams.lol Clam-O-Naise®. License: All Rights Reserved.
Clam-O-Naise 3
Source: www.clams.lol Clam-O-Naise®. License: All Rights Reserved.
Clam-O-Naise 4
Source: www.clams.lol Clam-O-Naise®. License: All Rights Reserved.
Clam-O-Naise 5
Source: www.clams.lol Clam-O-Naise®. License: All Rights Reserved.
The nutrition facts and ingredients on the label are set in .
Source: www.clams.lol Clam-O-Naise®. License: All Rights Reserved.

The nutrition facts and ingredients on the label are set in Obviously.

“Tangy” booty shorts ft.
Source: www.clams.lol Clam-O-Naise®. License: All Rights Reserved.

“Tangy” booty shorts ft. Blimey

“Delicious” hoodie ft.  and . “Nothing Is Real” hoodie ft.  set on a circle.
Source: www.clams.lol Clam-O-Naise®. License: All Rights Reserved.

“Delicious” hoodie ft. Blimey and Sloop Script. “Nothing Is Real” hoodie ft. Blimey set on a circle.

Ocean tee ft.
Source: www.clams.lol Clam-O-Naise®. License: All Rights Reserved.

Ocean tee ft. Decoy

“Eat My Clam” bumper sticker ft. . “Yes We Clam” bumper sticker ft.  Compressed.
Source: www.clams.lol Clam-O-Naise®. License: All Rights Reserved.

“Eat My Clam” bumper sticker ft. Hobeaux. “Yes We Clam” bumper sticker ft. National Compressed.

Magritte tee ft.
Source: www.clams.lol Clam-O-Naise®. License: All Rights Reserved.

Magritte tee ft. Parisienne

Clam-O-Naise 12
Source: www.clams.lol Clam-O-Naise®. License: All Rights Reserved.
Clam-O-Naise 13
Source: www.clams.lol Clam-O-Naise®. License: All Rights Reserved.
“Tangy” and “Creamy” caps ft.
Source: www.clams.lol Clam-O-Naise®. License: All Rights Reserved.

Tangy” and “Creamy” caps ft. Cheee

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