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The Cake Shop, The Manila Peninsula

Contributed by Florian Hardwig on Oct 16th, 2022. Artwork published in
circa 1977
.
The Cake Shop, The Manila Peninsula
Source: magazines.iaddb.org Modern Publicity 1978. Scan courtesy of IADDB. License: All Rights Reserved.

Stilla Caps with ITC Serif Gothic for the branding and packaging design of The Cake Shop at The Manila Peninsula, a five-star luxury hotel that opened in the capital of the Philippines in 1976. In 2022, the hotel’s confectionery and deli is named The Peninsula Boutique.

Design by Chiu Wing Wah and Michelle Shek at Design Development, Hong Kong, with art direction by Peter Chancellor. Originally from Great Britain, Chancellor started to work in Hong Kong at the Peninsula Hotel. Design Development was the name of the in-house design agency that he set up for the redesign of the hotel group’s corporate identity. With his team, he created corporate graphics, advertising, uniforms, and packaging for hotels in China, the Philippines, Hong Kong, and Singapore.

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  • Stilla
  • ITC Serif Gothic

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