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KARAK branding and website

Contributed by Ivo Gabrowitsch on Oct 20th, 2022. Artwork published in
May 2022
KARAK branding and website 1
Source: KARAK. License: All Rights Reserved.

In a former spinning mill surrounded by the Vorarlberg Alps, traditional Raku ceramic tiles are made by KARAK. Raku is a firing technique developed in Japan in the 16th century. The ceramics are pre-fired at 700°C and are made to glow in a highly heated kiln at 1000°C. They are then embedded in a container with leaves, straw or sawdust to form an airtight seal. The resulting smoke, as well as the minerals contained in the organic materials, create patterns on the clay and glaze, making each tile inimitably unique.

Each KARAK tile blank is individually shaped by hand and bears the unmistakable hand-stamped logo on the back. “As a sign of its originality and our conviction that this actually completely crazy manufacturing process is the only true one for us.” emphasizes the tile maker, whose concept was developed in 2007 by the ceramic artist Marta Rauch-Debevec and clay builder Martin Rauch. In 2015, Sebastian Rauch and his childhood friend Thomas Rösler took over the art project and turned it into a company.

Chaos and order, function and beauty: KARAK tiles draw together opposites into a grounded whole. In order to translate this dialectical company philosophy into a visual identity, a self-confident font was needed. KARAK decided on the display family Nikolai, designed by Franziska Weitgruber, who works as a designer in the South Tyrolean Alps.

Nikolai’s baptism of fire was the relaunch of KARAK’s website in May 2022 (design and development: Huangart, Vienna), which Franziska Weitgruber also advised on. For navigation and small print, Ano designed by Gareth Hague and published by Alias comes into play.

Since then, the Karak website has gone on to win two awards. At the Creativ Club Austria, Huangart who oversaw the project received a Silver award. At awwwards, the website was chosen by a 19-member jury as Site Of The Day on 9 April 2022.

KARAK branding and website 2
Source: KARAK. License: All Rights Reserved.
KARAK branding and website 3
Source: KARAK. License: All Rights Reserved.
KARAK branding and website 4
Source: KARAK. License: All Rights Reserved.
KARAK branding and website 5
Source: KARAK. License: All Rights Reserved.

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