Climes (2022 rebranding)
The good folks at Climes came to us with an aim to create a graphical system that would follow a visual synchrony throughout all their products and services. The challenge was to capture what they aim to do and also create enough room in the system for new properties and services. Climes helps people take climate action in one click and has many tools that help individuals offset their carbon footprint. Making climate action as normal your morning cup of coffee.
The project started as a brand kit design project but eventually it was realigned to be a minor upgrade, a step up in branding. Keeping this in mind, we stuck to the original logo design concept but tweaked it a bit for more legibility and a crisp look.
The initial concept was of a “light that carbon neutralises everything it touches”.
This lead us to include a variety of gradients that represents the Climes light.
The team took ahead the groundwork we layed out and applied the system to all of the existing web pages and communication channels.
The brand transformation was a result a fun, collaborative and cohesiv efforts and the results came out pretty good. Happy to see Climes become Climes!
