High up in the Swiss Alps, hotel LeCrans is a haven of serenity above the clouds. An identity that’s equally calming, and art direction that takes full advantage of the spectacular scenery, work together to represent a new luxury that comes from getting away from it all.
A detail-oriented approach was taken to the renewed visual identity, which is crafted to provide a calm, discreet, and warm impression. The beauty of the natural setting is brought to the forefront. From Migra, appearing as if carved in the wood of a mountain chalet, to the artistic direction of imagery through which the dizzying landscapes reveal the raw and wild dimension of the mountains. The sans serif is Klarheit Grotesk.