Moore College of Art & Design was founded in 1848 as the first and only all-women’s art and design school in the United States. Moore, located in Philadelphia, offers undergraduate creative degrees for women (and in their graduate programs, men too) who strive to professionalize their artistry.
Creative agency CCA, under directon of David A. Moore, chose Utile and Playfair Display as part of the new branding system – consisting of a new wordmark and updated color palette, among other features.
Utile is an elegant and subtly flared sans serif, suited for continuous smaller sized text and impactful display typography with superb legibility and optical balance in print and screen. With the rebranding efforts, it contributes beautifully and dynamically to the Moore College of Art & Design’s new and contemporary branding.