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Great Earth branding

Contributed by Kontour on Oct 22nd, 2022. Artwork published in
circa 2021
.
Great Earth branding 1
Source: www.greatearth.se Great Earth Scandinavia. License: All Rights Reserved.

Great Earth was started more than 35 years ago with the vision of a better world for both people and the planet. Their supplements are certified according to the industry’s guidelines for safe vitamins and minerals. Developed with a focus on being powerful, with ingredients of the absolute highest quality, to support your needs through all phases of life.

Together with Studio Ca/Bom, Art Director and in-house designer Nenne Ouma selected the Utile Display typeface family as part of a new and fresh branding system that embraces the vision of a healthy person in balance.

Utile Display is a modulated sans that pays tribute to the contrast of thick and thin, feeling right at home in title compositions with tighter letter spacing and re-proportioned designs. The contrasted sans promotes a timeless elegance and lively aesthetic that comes especially to light in larger sizes.

Utile and Utile Narrow are part of the larger-scale typeface family Utile.

Great Earth branding 2
Source: www.greatearth.se Great Earth Scandinavia. License: All Rights Reserved.
Great Earth branding 3
Source: www.greatearth.se Great Earth Scandinavia. License: All Rights Reserved.
Great Earth branding 4
Source: www.greatearth.se Great Earth Scandinavia. License: All Rights Reserved.
Great Earth branding 5
Source: www.greatearth.se Great Earth Scandinavia. License: All Rights Reserved.
Great Earth branding 6
Source: www.greatearth.se Great Earth Scandinavia. License: All Rights Reserved.

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  • Utile Display
  • Letter Gothic

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