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Kilómetro Cero branding

Contributed by Kontour on Nov 19th, 2022. Artwork published in
circa 2019
.
Kilómetro Cero branding 1
Source: www.kilometro0.org Kilómetro Cero. License: All Rights Reserved.

A non-governmental organization called Kilómetro Cero (Kilometre Zero) provides advice to civilians in Puerto Rico on how to handle or “behave” in the event of difficult or unfair situations with the police. Kilómetro Cero strives to a state that protects human life, democracy and a just society. The organization fosters a culture of accountability and citizen oversight for the Puerto Rico Police.

Axia Stencil Black is used in the logotype with a repeat use on the website and throughout social media. Other styles from the Axia typeface family are employed for smaller type sizes to maintain a cohesive appearance throughout.

Axia is a sans serif uni-widths of concise letterforms. Each the roman and italic weights harmonize perfectly in width without a changing line length. Text set in Light or Black results in the same, economical fit. Two display styles, Axia Stencil Light and Axia Stencil Black feature a unique aesthetic with distinct fragmentation of the letters that gives this stencil design its unique characteristic.

Kilómetro Cero branding 2
Source: www.kilometro0.org Kilómetro Cero. License: All Rights Reserved.
Kilómetro Cero branding 3
Source: www.kilometro0.org Kilómetro Cero. License: All Rights Reserved.
Kilómetro Cero branding 4
Source: www.kilometro0.org Kilómetro Cero. License: All Rights Reserved.
Kilómetro Cero branding 5
Source: www.kilometro0.org Kilómetro Cero. License: All Rights Reserved.
Kilómetro Cero branding 6
Source: www.kilometro0.org Kilómetro Cero. License: All Rights Reserved.

Typefaces

  • Axia Stencil
  • Axia
  • Roboto

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