New brand identity and product labels for SoSS, a hot sauce company based in Charlottesville, VA. The logo, brand identity, and core product labels were designed by West Virginia-based design studio Big Fog. Label illustrations for Reaper’s Blush and Watermelon Dragon by Alex Luciano and Meel Tamphanon, respectively.
The SoSS logotype is a customized Zoo Condensed with thicker thin strokes, softer corners, and stylized strokes under the O. The brand identity utilizes VC Henrietta for display and headlines, Swear Medium for subheadlines, and Degular as a supporting text face.