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Rosy Soil

Contributed by Major Studio on Nov 7th, 2022. Artwork published in
April 2022
.
Rosy Soil 1
Source: major.studio License: All Rights Reserved.

Sustainable potting mix producer Rosy Soil came to us with a clear mission: to create a better for plants and better for planet potting soil that is free of peat and synthetics. We partnered with the brand team to develop a brand strategy that simplifies a complicated array of messages, a brand name that denotes a positive outlook, and a visual identity and packaging system that brings the positioning to life.

Millik is used for the wordmark. The typography is set in a mix of Maison Neue and Adieu.

Rosy Soil 2
Source: major.studio License: All Rights Reserved.
Rosy Soil 3
Source: major.studio License: All Rights Reserved.
Rosy Soil 4
Source: major.studio License: All Rights Reserved.
Rosy Soil 5
Source: major.studio License: All Rights Reserved.

Typefaces

  • Millik
  • Maison Neue
  • Adieu

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