Good groceries deserve good typography.
7 Comments on “tegut…”
Great type for a lovely redesign and system.
The packaging system based on an irregular roundish shape reminds me of the system of my preferred supermarkets here in Italy (Coop); only, way way better executed - Coop packgings sport Trebuchet MS over shapes with awkward curves and shading.
I like the irregular shapes. They give the brand flavor. Perfect circles (and other geometric shapes) can be sterile and might be more suited to more mechanical industries.
The dark red works well on the packaging but I think it kind of fails when light red is contrasted. The type becomes somewhat lost. Also the white on yellow kind of fails in the same respect.
The type chosen isn't bad but I don't think it's anything to get excited about either.
Michael, the semi-optimal performance of the type on lighter red is primarily due to my less than semi-optimal mobile photography. Sorry about that, it’s not as bad in real life.
Thanks for this great post. As I'm from Fulda I visit tegut quite regularly and I enjoy the well-executed design every time. Though I don't have an educational background in typography, I'm a sucker for good-looking type.
Those floating biomorphic shapes call to mind Hans Arp.
Regarding "Herzberger" (subbrand bakery): really like it - except for the heart... can't be spotted on Indra's photo above but here: http://www.herzberger-baeckerei.com
That “irregular” shape is a mathematically well-defined superellipsis, first introduced to architecture by Danish architect Piet Hein in the early 50s. Today, Fritz Hansen make tables with that shape which is neither round nor square.