With a network of more than 70 satellites and continually growing, SkyFi is on a mission to democratize access to satellite imagery so that businesses can solve their toughest problems and individuals can explore their boundless curiosity. By creating a consumer marketplace, SkyFi is the one-stop-shop for earth observation, with a simple and easy-to-use process that allows you to order archived images or task satellites all from the palm of your hand.
From a type perspective, we found some moments to be large and bold, referring to the use of HK Grotesk, including key messaging and headings. This font works very well at large sizes and we wanted to find some confident and surprising moments, aesthetically matching DM Mono’s more pragmatic construction. We really enjoyed the contrast of both fonts but also it was important to infuse a somewhat ‘technical’ look and feel. When we are showing imagery next to some associated technical information we’d use DM Mono, but for longer descriptions, we would use HK Grotesk because it’s more readable.