Overmoon is a vacation rentals startup, offering a growing collection of family-oriented rentals, owned and run by them. Each Overmoon getaway has all the comforts of home with the joy (and reliability) of your favorite hotel.
Understanding the pain points of family vacations with kids, and anyone you could call family, Mucho created the name, messaging and visual identity for Overmoon, based around the joy of a vacation made easy. The name Overmoon, created with A Hundred Monkeys, is inspired by the informal British phrase ‘over the moon’.
The symbol is a bold, simple crescent moon flipped over to become a smile, hinting at the joys of a stay with Overmoon. The supporting wordmark uses Boing by A2 Type, a sans serif face with subtle rounded corners, mirroring the roundedness of the symbol and giving the brand a soft, friendly feel.
Rounded characteristics were carried through other elements of the brand such as the website and icon design to create a cohesive visual experience. The visual language also uses a color palette inspired by the night sky.