Salford Council’s Rediscovering Salford arts festival highlights green spaces and makes art more accessible. Partisan studio was responsible for the visual identity and were inspired by Henri Matisse’s cut-out designs. About the design they write the following on their website:
Our inspiration came from the artist Henri Matisse.
Matisse embraced cut-outs as his medium in his final years, from the late 1940s onwards.
These bold, colourful and contrasting shapes maximised the impact of simple forms.
Adopting this concept, we designed large, simple coloured leaf forms that would work as a running theme throughout the promotional material for the festival.
The use of Gitan for all text is a natural fit with its many cuts and hearty design that harmonises well with the colourful and spirited identity design. Partisan studio took advantage of the versatility of the Gitan typeface family by employing various weights (Regular plus Italic, Medium and Bold) in their designs, making use of Gitan’s OpenType-features such as small caps and capital figures and symbols.