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Semrush

Contributed by Ilya Naumoff on Nov 10th, 2022.
Semrush 1
Source: www.behance.net License: All Rights Reserved.

Factor A is the brand typeface of Semrush. From the case presentation of Australia based design studio Shuka:

In 2008, Semrush was a small SEO tool with just a handful of users. Twelve years later, it evolved into a powerful platform that helps marketers all over the world grow their online visibility.

The new brand identity of Semrush visualized as an engine of your marketing, ignited by a spark — a mechanism always in motion. Identity is customized to make the communication for each product distinctive yet recognizable. The friendliness of brand is shown in a warm and informal tone and simple rounded shapes that accompany visuals.

Semrush 2
Source: www.behance.net License: All Rights Reserved.
Semrush 3
Source: www.behance.net License: All Rights Reserved.
Semrush 4
Source: www.behance.net License: All Rights Reserved.
Semrush 5
Source: www.behance.net License: All Rights Reserved.
Semrush 6
Source: www.behance.net License: All Rights Reserved.
Semrush 7
Source: www.behance.net License: All Rights Reserved.

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