Architecture studio Marlene Uldschmidt, based in Ferragudo, strives to provide its clients with confidence in believing in their dreams and in their ability to transform them into reality using big experience and know-how.
In their work, linear geometries merry the fluidity of curves of movement. Duotone and opposition of a few selected materials create a balanced harmonic play. A feeling of calmness dresses the comfort of a sober luxury ambiance. The space is essential yet never bare, the atmosphere is intimate with a light touch of femininity, normally absent in other contemporary minimalistic architectonic projects.
Exactly this feeling of elegance and lightness meets construction and geometry in Futura, which was selected for the Marlene Uldschmidt rebranding. Futura is representative of the aesthetics of the Bauhaus school of the 1920–30s and aligns very well with the architecture.
On the website, typography is often set in caps to bring additional rhythm, creating blocky passages, that play with alignment and correspond with image compositions. Big and strong typography is complemented with small text elements that add more context. Interweaving images with various text sizes makes a unique flow and allow users to scan through the information or to go deeper.
The new logo uses Futura Extra Bold, standing out from the rest of the typography because of its volume.