Thanks to a constant eye on market trends, Univers has evolved from a travel agency to an open and dynamic multitasking service with interlinked business units and the know-how to manage events, congresses, and conventions, plan incentive trips and team-building, design and set up engagement projects and training programs.
Celebrating this year its 60th anniversary, Univers just launched its first travel magazine called Univers Experience. It presents the lesser-known gems before they become ‘glamorous’ thanks to a spirit of discovery and search for beauty while building unforgettable experiences that are all about emotions and memories. Slightly inspired by vintage slideshow projectors, the new responsive website finds its strength in the juxtaposition of rich images and an elegant looking typography, pairing four subfamilies from the Freight Collection. The website’s masthead uses Freight Display Compressed, and its regular width companion Freight Display is used in upright and italics for headlines. Most body text is set in Freight Sans, while Freight Neo is used for subheaders and page navigation.
And it features detailed experience sheets, gift cards, account registrations, and wedding list management options for freshly married couples (or whoever wants to celebrate a special moment in life). Experiences are listed as part of three different categories: Kiss&Go (weekend getaways), Dream (romantic escapes around the world) and Discover (once-in-a-lifetime trips), and they are designed specifically for your taste and preferences so the selection showcased on the English page dedicated to all foreign customers could be different from the Italian one.
The design is by Marianna Rossi, with illustrations by Silvia Asunis. Development by Gianluca Rinaldi.