NewJeans is a five-member South Korean girl group, releasing music under the native ADOR record label. Promotions for the group first started on 22 July 2022, with their first music video “Attention” being released on streaming service YouTube. Their eponymous debut EP was released on August 1, 2022.
Under the management of South Korean art director and graphic designer Min Hee-Jin, NewJeans donned on a Y2K-inspired image. It trickles down from fashion to the typography used in their promotional artworks, favouring flourishes and display types prominently used in the late ’90s and early ’00s.
Unlike typical brands, many people were commissioned to create several logos for NewJeans, giving their identity more fluidity within its early millennium look. The wordmarks encompass styles found in the era, from the likes of brands like Bratz, Heelys and The Powerpuff Girls, to name a few.
While custom lettering was used, there are still many fonts being applied on the logos. An anonymous Twitter user named @newjeansfonts has taken the liberty to search and curate all the utilised typefaces on a dedicated website. A Reddit user has also compiled the various logos in its animated form, likely extracted from the artists’ Instagram pages. Their official logo consists of a hybrid of various fonts being used in different glyphs, altogether being faux-condensed.
3 Comments on “NewJeans EP cover and logos”
That customization of Rafael Saravia’s Gardez appears to be in the middle centre of the third image. Here’s a comparison that shows the details on the top vs. the unmodified text below.
This sample shows the letters N, J and lowercase s in a loopy swash and ligatures connecting ew and ea (like something that connects in a contemporary script) to my saying. HBU?
Right on, Jay! Added.
The Gardez XBold was a great catch!