Acre is a multidisciplinary creative house that merges technical creative direction with production expertise to craft inspired narratives from the ground up. From Mouthwash Studio:
New brand identity for the Acre Team. We introduced motion design through their logomark and a typographic system that categorizes projects based on the coordinates of their global production locations. Because Acre is a team that is constantly on the move, it made sense to leverage physical location as a variable that is constantly changing in their identity, offering an element of surprise each time it’s introduced.
Karlsbader Grotesk was used as the primary typeface to create the new wordmark and the coordinates in the printed matter, while the body copy is set in Akkurat Mono.