Stepping into the Spoiled Parrot is like entering a candy-colored dream, where retro nostalgia meets gilded elegance. We named this confectionery and ice cream spot inside the Tin Building by Jean-Georges after a stanza from a Rumi poem which goes “I am a spoiled parrot who eats only candy. I have no interest in bitter food.”
We designed the identity and packaging to be independent of the Tin Building brand, while nesting comfortably under the same roof. Custom-stamped chocolate bars and luxurious details befit the elegance of the space, while multi-hued geometric shapes represent flavor profiles (and the feathers of a certain parrot who has escaped his golden cage to indulge his sweet tooth).
The feathers subtly mimic the archways of the space’s Deco interior, while IvyMode leans into this era in time, but in a contemporary light. We stretched it to 75% width and in our opinion, it works surprisingly well. Uomo Piccolo has a playful warmth yet utilitarian quality that anchors the typographic system and labeling convention as a whole.