Wallbaby is a Swedish premium poster company set out to change people’s hearts and homes forever. Founded in 2021 by the photographers Pierre and Eveline, Wallbaby strives to create posters you’d save if your house was on fire.
We decided to go for a typographic direction in the visual identity, to have an expressive visual voice to match the cheeky messaging. We chose the typeface Graúna for both logotype and headlines, for its bold and soft characteristics – it looked like a pair of lips ready to be kissed. A custom made typographic manner with a frame/shadow represents the poster, and creates a unique look and feel of the brand. Lastly we went with a bright red color to further enhance love and passion in the communication. So break up with beige, your heart’s desire is waiting to meet you at WALLBABY!
2 Comments on “Wallbaby”
Is there really only one cut of the Graúna? But the style looks nice. Business cards from MOO?
Yes, Graúna comes in a single Negra (Black) style. It’s inspired by the schwer weight of Berthold Block.