Founded in 2004, Atlas Farm is a family business in Deerfield, Massachussetts, selling its certified organic produce throughout New England. The website is designed using two sturdy slab-serif typefaces.
Darden Studio’s Dapifer was conceived as an unbracketed “Old Style”. The family spans six weights, in upright and italic (plus Stencil styles). Atlas Farm recognized the potential of its boldest weights for creating impactful headlines. Dapifer Black is used for page titles and, in reverse, for text graphics that help to navigate the site. Body copy is rendered in Sanchez, a low-contrast slab with wider proportions.