Telepathy was a London-based rave promoted by Sting (Kenny King). It became an influential label in the early days of rave and gabber.
In the early 1990s, Telepathy organized the first Thunderdome party, which received far less attention than the Thunderdome that followed later. This anecdote marks the identity of Telepathy: while they tend to fly under the radar, they managed to capture important bases in the movement; structurally – by setting up a label which organizes rave parties – but also aesthetically.
The Telepathy logo illustrates this with a spiritual illustration, a type of illustration that is very present in the movement. Added to that is a typeface used frequently and to striking effect in the electronic music movements of the 1990s – Data 70 by Bob Newman. The logo in the MICR-style typeface appears on various flyers and is a marker of the early rave aesthetic. Later on, Das Modul also used this typeface for their logo and gabber album covers.
The later evolution of Telepathy’s design exemplarily shows the aesthetic evolution of the rave movement, where new technologies will take an important place and 3D will replace illustration.