Mencuri Raden Saleh movie posters, titles, promotion

Mencuri Raden Saleh (Stealing Raden Saleh) was released in 25th August 2022 in cinemas all over Indonesia. A movie from Visinema Pictures directed by Angga Dwimas Sasongko, produced by Cristian Imanuell, it tells a story about six youngsters who plan to steal the most historical painting in Indonesia. The painting, The Arrest of Prince Diponegoro (1857) by the well-known Indonesian painter Raden Saleh, hangs in the Presidential Palace.

During the first announcement for this movie project, Visinema released teaser poster for each main character and their role in the band of conspirators. Starring solid ensembles main cast: Angga Yunanda (Ucup), Iqbaal Ramadhan (Piko), Ari Irham (Tuktuk), Aghniny Haque (Sarah), Rachel Amanda (Fela), and Umay Shahab (Gofar), each of them has their own specialty and contributions for the heist plan: The Hacker, The Forger, The Driver, The Brute, The Negotiator, The Handyman, respectively.

Since the beginning of this movie announcement, it has been a byword. Because the famous cast that was involved, how well this movie was produced, and also how this movie was peculiarly promoted, it became a massive buzz. In all its promotional tools or visuals, this movie consistently used a custom design called MRS Type as the main typeface. It has a Saul Bass-esque style with firm but winding shapes, almost as seen on Bass’s well-known poster for Vertigo. The typeface was designed at Mufworks by Muhammad Faisal after the movie logo by Alvin Hariz. It is used alongside Brandbe, and Oswald for most of paragraphs, or as a secondary typeface.

For the teaser poster characters, MRS Type only appears as logo, paired with Brandbe as the main typeface and continuous for the rest of marketing content on their official Instagram and Twitter accounts. This was before the countdown for announcement date. After that, MRS Type dominates. It is even the only typeface appearing without Brandbe or Oswald at once, specifically for the big content such as the official trailer video, six official posters, character introduction videos, official character posters, official final trailer, and cast birthday.

Other than that, it was mixing between those three typefaces, not included some memes or related digital contents, that using way different fonts to fits or blend to its content purposed. It’s available on Netflix worldwide if you want to see the movie.