August Bagel Düsseldorf ad
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Ehmcke and Bagel must have known each other. Maybe Ehmcke even designed this ad himself.
In 1910, Bagel printed Idyllen des Theokrit, a book published by Eugen Diederichs and designed at the Kunstgewerbeschule Düsseldorf in 1910 under the direction of Ehmcke, using his Antiqua. In 1911, Bagel printed Wilhelm Niemeyer. Malerische Impressionen und Koloristischer Rhythmus, a monograph designedby Ehmcke, combining Ehmcke-Antiqua with titles in Ehmcke’s Sonderbundschrift which later was known as Rustika. In the same year, Ehmcke’s own Ziele des Schriftunterrichts. Ein Beitrag zur modernen Schriftbewegung was printed by Bagel, too, again set in Ehmcke-Antiqua.
From: F.H. Ehmcke und seine Neusser Schüler, edited by H.Cossmann, E. Malzburg, and J. Urbach. Neuss: Clemens-Sels-Museum, 1984.