Toad Road 2013 Campaign Contributed by Mike Heighway on Nov 7th, 2013. Artwork published in 2013. License: All Rights Reserved. Toad Road, a small clothing boutique in Albuquerque, New Mexico, wanted a fresh and sexy campaign to catch some eyes. For the typeface, we wanted something thin and tall, as well as contemporary. Grotzec Headline was the typeface of choice. License: All Rights Reserved. License: All Rights Reserved. License: All Rights Reserved. License: All Rights Reserved. Typefaces Formats Advertising (1234) Posters/Flyers (2956) Topics Fashion/Apparel (809) Retail/Shopping (556) Lifestyle (742) Designers/Agencies Mike Heighway (1) Kobold Studios (1) Tagged withToad Road (1)posters (551)advertising (82)sexy (25) Artwork location United States (5468) Albuquerque (5) New Mexico (4) 2 Comments on “Toad Road 2013 Campaign” Florian Hardwig says: Nov 7th, 2013 10:51 am For your unicase logo: You will want to bolster up (and widen) the capitals a little. Simply scaling them down doesn’t work: They don’t match the lowercase in weight anymore. This is especially distracting in a calligraphic design such as Ondine. Mike Heighway says: Nov 7th, 2013 7:57 pm Florian, Thanks for the feedback. The logo was out of my control, unfortunately. I’ll take your suggestion and pitch it to the owner, however. As for Grotsec Headline, I wish that I refined the leading and tracking a bit more. That’s of course looking at it with fresh eyes now. :) Post a comment Name Email – will not be published Website Your response Submit Comment More Grotzec in use Manoel de Oliveira’s Grande Plano retrospective2015And AtelierContributed by Feliciano Type Staff Pick Jetts2015Kieran StowersContributed by Feliciano Type Catalina Cruz 2018 campaign2018Cybele GrandjeanTheresa Canning ZastContributed by Feliciano Type Sponsor More in Retail/Shopping Wayfinding in Gemini Park Tychyc. 2018blank studioContributed by Aleksandra Krupa Gygi website (2019)c. 2019unknownContributed by Christian Thalmann Brotkultur im KaffeehausPhoto(s) by Florian Fecher on Flickr. Aldo Shoes (2013)2013MP CreativeContributed by Indra Kupferschmid Staff Pick More in Posters/Flyers Premis Mercabarna Paco Muñoz 20192019atipusContributed by Lucas Le Bihan Treulose Experimente2018Andrea ZülligContributed by Edgar Walthert Nachtschicht2011Dafi KühneContributed by Indra Kupferschmid Staff Pick Strathmore paper promo1958George TschernyContributed by Nick Sherman Staff Pick More Fonts In Use Karel Malich: Cosmic2014Studio NajbrtAleš NajbrtContributed by Briefcase Type Foundry Staff Pick Kröller-Müller Museum Identity2012EdenspiekermannContributed by Florian Hardwig Staff Pick A Garden at Night by Tiago Madaleno2020Atelier d’alvesContributed by Constança Amador Staff Pick New Images of Man1959Herbert MatterContributed by Stephen Coles Staff Pick
2 Comments on “Toad Road 2013 Campaign”
For your unicase logo: You will want to bolster up (and widen) the capitals a little. Simply scaling them down doesn’t work: They don’t match the lowercase in weight anymore. This is especially distracting in a calligraphic design such as Ondine.
Florian,
Thanks for the feedback. The logo was out of my control, unfortunately. I’ll take your suggestion and pitch it to the owner, however.
As for Grotsec Headline, I wish that I refined the leading and tracking a bit more. That’s of course looking at it with fresh eyes now. :)