Toad Road 2013 Campaign Contributed by Mike Heighway on Nov 7th, 2013. Artwork published in 2013. License: All Rights Reserved. Toad Road, a small clothing boutique in Albuquerque, New Mexico, wanted a fresh and sexy campaign to catch some eyes. For the typeface, we wanted something thin and tall, as well as contemporary. Grotzec Headline was the typeface of choice. License: All Rights Reserved. License: All Rights Reserved. License: All Rights Reserved. License: All Rights Reserved. Typefaces Formats Advertising (1700) Posters/Flyers (4481) Topics Fashion/Apparel (1220) Retail/Shopping (853) Lifestyle (1134) Designers/Agencies Mike Heighway (1) Kobold Studios (1) Tagged withToad Road (1)posters (991)advertising (154)sexy (28) Artwork location United States (7956) Albuquerque (8) New Mexico (10) 2 Comments on “Toad Road 2013 Campaign” Florian Hardwig says: Nov 7th, 2013 10:51 am For your unicase logo: You will want to bolster up (and widen) the capitals a little. Simply scaling them down doesn’t work: They don’t match the lowercase in weight anymore. This is especially distracting in a calligraphic design such as Ondine. Mike Heighway says: Nov 7th, 2013 7:57 pm Florian, Thanks for the feedback. The logo was out of my control, unfortunately. I’ll take your suggestion and pitch it to the owner, however. As for Grotsec Headline, I wish that I refined the leading and tracking a bit more. That’s of course looking at it with fresh eyes now. :) Post a comment Name Email – will not be published Website Your response Submit Comment More Grotzec in use Catalina Cruz 2018 campaign2018Cybele GrandjeanTheresa Canning ZastContributed by Feliciano Type Jetts2015Kieran StowersContributed by Feliciano Type Patacão Vinho Verde2016A.Cruz Design StudioAntónio CruzContributed by Feliciano Type Sponsor More in Retail/Shopping “…muesch halt i Ryfflihof…” plastic bagc. 1975Rosmarie KieferPhoto(s) by Buro Destruct on Flickr. Circlle activewear2019alishu & coContributed by Alina Shupikov Fillmore Coffee2016Andrea RezaContributed by Andrea Reza Eaze delivery service2020Born & BredContributed by Swiss Typefaces More in Posters/Flyers Sam Fox Events Calendar Fall 20172017Sarah PulvirentiContributed by Sarah Pulvirenti AIZOME WASTECARE2023Michael ClasenMario NägeleHan GaoContributed by Rohil Borole Építészet és kultúra / Természet és építészet poster/brochure2019Ákos PolgárdiSubmachineContributed by SUBMACHINE 9a Rassegna Biennale d’Architettura catalogue and poster2019Think Work ObserveContributed by Forgotten Shapes More Fonts In Use At The Seams bookc. 2016Sara SukhunThe Palestinian MuseumContributed by 29Letters Type Foundry Staff Pick Urbanlike magazine, Issue 39 “The Workplace”2019MYKCUrbanbooksContributed by Kimoon kim Staff Pick Ali (2021) movie logo, credits, poster2021FakepaperContributed by Fakepaper Staff Pick Sphères magazinec. 2020Théo MillerOcéane JuvinContributed by Théo Miller Staff Pick
2 Comments on “Toad Road 2013 Campaign”
For your unicase logo: You will want to bolster up (and widen) the capitals a little. Simply scaling them down doesn’t work: They don’t match the lowercase in weight anymore. This is especially distracting in a calligraphic design such as Ondine.
Florian,
Thanks for the feedback. The logo was out of my control, unfortunately. I’ll take your suggestion and pitch it to the owner, however.
As for Grotsec Headline, I wish that I refined the leading and tracking a bit more. That’s of course looking at it with fresh eyes now. :)