Toad Road 2013 Campaign Contributed by Mike Heighway on Nov 7th, 2013. Artwork published in 2013. License: All Rights Reserved. Toad Road, a small clothing boutique in Albuquerque, New Mexico, wanted a fresh and sexy campaign to catch some eyes. For the typeface, we wanted something thin and tall, as well as contemporary. Grotzec Headline was the typeface of choice. License: All Rights Reserved. License: All Rights Reserved. License: All Rights Reserved. License: All Rights Reserved. Typefaces Formats Advertising (1781) Posters/Flyers (4736) Topics Fashion/Apparel (1298) Retail/Shopping (898) Lifestyle (1198) Designers/Agencies Mike Heighway (1) Kobold Studios (1) Tagged withToad Road (1)posters (1079)advertising (179)sexy (28) Artwork location United States (8315) Albuquerque (8) New Mexico (10) 2 Comments on “Toad Road 2013 Campaign” Florian Hardwig says: Nov 7th, 2013 10:51 am For your unicase logo: You will want to bolster up (and widen) the capitals a little. Simply scaling them down doesn’t work: They don’t match the lowercase in weight anymore. This is especially distracting in a calligraphic design such as Ondine. Mike Heighway says: Nov 7th, 2013 7:57 pm Florian, Thanks for the feedback. The logo was out of my control, unfortunately. I’ll take your suggestion and pitch it to the owner, however. As for Grotsec Headline, I wish that I refined the leading and tracking a bit more. That’s of course looking at it with fresh eyes now. :) Post a comment Name Email – will not be published Website Your response Submit Comment More Grotzec in use Jetts2015Kieran StowersContributed by Feliciano Type Catalina Cruz 2018 campaign2018Cybele GrandjeanTheresa Canning ZastContributed by Feliciano Type Manoel de Oliveira’s Grande Plano retrospective2015And AtelierContributed by Feliciano Type Staff Pick Sponsor More in Lifestyle Hudterapeuten C skin care clinic identity2021unknownContributed by Oz type Delay visual identity2022Lasca StudioLeonardo TavaresContributed by Victor Bartis Staff Pick Design is capital exhibition catalog2020LargeContributed by Production Type Dennis Stock – California Trip book cover1970Contributed by Nick Sherman More in Posters/Flyers All the Old Knives (2022) film2022AmazonContributed by Gareth Hague God’s Thunder movie poster (Czechoslovakia)1967Stanislav DudaContributed by Stephen Coles “Purple Rain” concert posterc. 2019Haller BrunContributed by Haller Brun Staff Pick Haruomi Hosono Presents Making Of Non-Standard Music – Haruomi Hosono2019Angello TorresContributed by Angello Torres More Fonts In Use DiaTipo RS 20162016Alexandre FontesAlice NeumannAna LaydnerContributed by Rodrigo Saiani Staff Pick Deutsche Bahn ads (1974/1975)1974unknownContributed by Florian Hardwig Staff Pick Paul Robeson – Songs of Free Men album art1942Alex SteinweissContributed by Stephen Coles Staff Pick John & Paul & Ringo & George / &&& T-shirt2001Experimental JetsetContributed by Nick Sherman Blog
2 Comments on “Toad Road 2013 Campaign”
For your unicase logo: You will want to bolster up (and widen) the capitals a little. Simply scaling them down doesn’t work: They don’t match the lowercase in weight anymore. This is especially distracting in a calligraphic design such as Ondine.
Florian,
Thanks for the feedback. The logo was out of my control, unfortunately. I’ll take your suggestion and pitch it to the owner, however.
As for Grotsec Headline, I wish that I refined the leading and tracking a bit more. That’s of course looking at it with fresh eyes now. :)