Advent Zagreb is a traditional holiday event that takes place during Advent and Christmas in several places in the centre of Zagreb with a rich cultural and entertainment program. It starts at the end of November and lasts until the beginning of January.
Voted the best Christmas market in Europe for several years, it continues to offer Christmas food and drinks such as mulled wine and “fritule”, traditional Croatian products, activities and concerts, creating a festive atmosphere throughout the city.
This year’s events visual identity has been created by design studio đkć, using Purple Haze from Font Spectrum as the main tyeface, and as an inspiration for the overall identity. The idea behind the design was to convey the feeling of joy and abundance one has during the Christmas time. Purple Haze was the perfect fit, creating this kind of “oversaturated” feeling itself. The moiré effect that happens inside its letters was elaborated into a system of patterns and symbols that have been used in the print campaign, on the website and even in animations, allowing to slowly “wrap” the whole city, right in time for Christmas. Next to this variable font, the designers use Gelafrom Polytype.
đkć is a design studio based in Zagreb, Croatia, specialised in creating thoughtful and innovative visual identities, books and exhibitions for a broad range of clients in the cultural field.