Local Office Landscape & Urban Design , LLC, is a research-based design firm building innovative, resilient, and environmentally just landscapes. It was founded in 2006 by Harvard Graduate School of Design classmates Jennifer Bolstad and Walter Meyer. Operating between infrastructure, urbanism, and ecology, the firm has garnered accolades from across the disciplines of architecture, landscape architecture, public policy, science and art. The firms’ partners were both raised on farms – Walter on a tree farm in tropical South Florida and Jennifer on an organic cattle farm in temperate Wisconsin. Their lifelong interest in natural systems and plant communities fosters an intuitive sense of how to intervene sustainably in the living landscape.
Initially, I recommended using F37 Lineca as the typeface for the new visual identity for Local because it had a nice balance of technical angles and organic shapes, making it unique and playful.
After presenting the typeface to the client, they fell in love with the typeface because of its horizontality. Local work with landscape architecture, which differentiates itself from “regular” architecture by primarily building on a horizontal plane instead of a vertical plane. Therefore the client thought it was a perfect fit that F37 Lineca has many horizontal properties designed into the body of the typeface.